Category Archives: Marketing Ideas for Realtors

Holy Interest Rates Batman!

batman_powWow, is everybody as tired as I am of the volatility in the bond market?  Every single day there is a new piece of information we need to track and follow in relation to whether or not the inflection or tone of someone on the television is positive or negative.  Depending on the daily emotions of the market it has the ability to spin off into a total frenzy!  How are we supposed to keep our clients informed of what is happening in our industry if it is changing on a daily basis?  Granted, interest rates are experiencing historic lows, but whether you lock in a rate on any given Tuesday compared to Thursday of the same week can mean a difference between getting 5.125% or 5.500%!  So, what are we to do…?

Here is my pledge to you; I am going to begin writing a short post on a daily basis with a quick summary of what happened in the market and the important information our clients need to know!  Monday through Friday I will post this information between 4 pm and 6 pm so you have the opportunity to review this information as your day is winding down or the following morning in order to start your day off with a fresh perspective!  If you want specific information or have specific questions this will be the forum for you to use in order to be part of a discussion group, all you need to do is participate in the comments section!

Along with simple updates about interest rates and the economy I will continue to update you on any major changes in the mortgage lending industry.  I’ll keep you posted about changes in lending guidelines, new loan program opportunities, and other pertinent information we should be aware of in the real estate industry.

The last piece to this puzzle is one I am truly excited about.  I have begun a weekly discussion group for real estate agents to participate in regarding different marketing ideas and strategies, specifically focusing on social media.  If you feel you need a jolt in your marketing efforts I strongly suggest you stop by and see what we are doing!  In addition to the weekly discussion groups I will be writing posts about different marketing ideas you can use to help increase the productivity of your business.  I will simply be explaining what the product/application is and how it can be added to your arsenal of efforts.  The great thing about this, basically each marketing tool I will be covering can be used and accessed for no charge whatsoever.  It’s time to increase our productivity and efficiency in this challenging industry!

If you would like to receive any of this information directly via E-mail, all you need to do is subscribe here to this Blog!  For those of you who have been tracking the information I send out up to this point I thank you for your viewership.  For those of you who have not been following my information I look forward to the opportunity to earn a few minutes of your day in hopes to help you increase your business productivity.

Is 100% Financing Still Available?

100%Many prospective homeowners are currently looking to take advantage of the three “I’s” in our real estate market.  There is a great deal of Inventory on the market right now, including homes with greatly reduced prices.  We are experiencing historically low Interest Rates where buyers can lock in a 30 Year Fixed mortgage between 4.875% and 5.125%.  Finally, there is a great Incentive for first time buyers with the government $8,000 first time homeowner tax credit.  What is a future homeowner to do if they want to buy right now, but unfortunately do not have the necessary down payment saved up to qualify for a conventional or FHA mortgage?  Are there any 100% financing options available in today’s market?

Yes, 100% financing options do still exist!  I will propose three options for any potential buyer to research in order to see if these loan programs fit the needs currently being desired!

VA Loans (Veteran Affairs) – VA will allow 100% financing for any buyer who is eligible to use their VA benefits.  Another great advantage of a VA loan is they do not require mortgage insurance.  This can help a buyer qualify for a lower monthly payment and still take full advantage of this government program sponsored by FHA.  VA loan scenarios are very buyer specific, so if you would like to discuss these options please contact me so we can design the best loan structure that will work for you.

USDA Loans (United States Department of Agriculture) – USDA offers 100% financing options for homes located within USDA lending boundaries.  This loan program is designed for homes located within agricultural or rural areas.  You would be surprised how many homes are eligible for this loan program.  If you are interested in purchasing around the outskirts of the Denver Metro Area this might be the loan program for you!  USDA does have income restrictions; however they are quite reasonable when compared to other similar federal or state financing programs.  Through the USDA website you can learn more about the specifics of this program and there is even a page where you can input the address of the home you are interested in purchasing to immediately find out if it is USDA eligible.

USDA Loan Program Overview
USDA Property Eligibility Search

$100 Down Payment Program (HUD Sponsored Program) – All right, it’s not quite 100% financing but a $100 down payment is tough to beat.  HUD sponsors a loan program where qualified buyers can purchase a home with as little as one hundred dollars down!  This program is for HUD homes only, and you can even finance some minor fix up or repair costs into the loan if approved through HUD.

Waterstone Mortgage is approved to offer all three of these options to our clients.  We have experienced great success with each of these programs as it is just another avenue we use to help all of our clients obtain their dream of being homeowners.  If you have any questions or want to see if you qualify for these loan programs please feel free to contact me for a free mortgage consultation.

Don’t miss out on today’s extraordinary buyer friendly housing market, take advantage of the three “I’s” and put yourself in a position to purchase a home while these unbelievable opportunities still exist!

Information Is at Your Finger Tips! Take Advantage of It!

rss-feedsWith the abundance of information and education available in today’s Information Era, why not make things a little easier for yourself and set up an RSS feed? I always do a double take when I am in the middle of a conversation with someone and we have a question about the topic we are discussing. Instead of wondering in amazement of what the answer to our question is, all we need to do is find the nearest place to access the Internet. Whether it be a desktop computer, laptop computer, a cell phone, or now even an iPod… access to information is all around us! Think how big this actually is! Information can be accessed 24 hours a day 7 days a week, there is nothing holding us back from finding out the answers to all our questions… well maybe not all of them, but pretty darn close!

As a real estate professional it is more important than ever to be aware of the critical information our clients need when it comes to making a decision. More and more clients are turning to the Internet to research every aspect of purchasing a home. They want to know the recent market trends in specific areas, what incentives are available to them through any new stimulus from the government, or what should they know about the area where they wish to raise a family. Tracking all this information can be very time consuming and energy draining, however it is imperative this be done so we can stay one step ahead of all our competition in a rigorous industry. What if you had the ability to receive any updated information from an unlimited amount of resources, all sent to one centralized location? Would this make it any easier, and more enjoyable, to stay up to speed on all the factors you find valuable in the real estate industry? This is exactly what an RSS Feed Reader is; a centralized location to capture all new information that you request to know about.

For example, I subscribe to over 40 different websites to help me stay in the loop regarding the housing market, financial markets, bond markets, commentary from respected economists, marketing ideas, real estate industry regulations, as well as a variety of sources to keep me posted about local news and events. If I had to visit all these websites individually, it would take too much time and be ineffective. However, since I have an RSS Feed Reader I follow all this information on one site and it typically takes about 15 to 30 minutes a day to read any new information. The best part of all of this, it’s absolutely free!

Are you interested in learning more about RSS Feeds and how to set one up? I will be hosting a 30 – 45 minute webinar on Thursday the 19th at 1:00 which will go over this information, as well as the importance of Google Alerts, and how to set these applications up. As always, your questions and comments are welcomed. For more information about Part I of the Social Media Webinar’s, access information here; Social Media Webinar; Part I Flyer

Top 5 Ways “Google Alerts” Can Make You a More Successful Real Estate Agent

google-alertsGoogle has a great application called “Google Alerts” which allows you to be automatically updated of any requested information instantaneously as it hits the Internet. All you need to do is sign up for this information and whenever an article containing your designated word or phrase is found on the Web, an E-mail notifying you of this event is sent. This application is a great way for any real estate professional to stay on top of a variety of information that will make you a more effective professional. Here are the top 5 ways you can use this application to increase your efficiency.

5. Manage Your Online Reputation – With the advancement of social media and the importance of having an online presence, it is becoming increasingly important to monitor your online reputation. By setting up a “Google Alert” for your name, you will be notified any time any information about you is found online. Many professionals today are a part of online networking or social groups such as Facebook, MySpace, Twitter, LinkedIn, etc.. Wouldn’t it be nice to know whenever any information, whether positive or negative, can be found about you online. This way you can make sure your reputation is being protected and have an opportunity to personally thank anybody giving you positive feedback about their experience with you.

4. Industry Updates – Now more than ever it is important we stay on top of all the changes happening in the real estate industry. Rules and guidelines are being changed frequently, and accessibility of new statistics and information is becoming more popular than ever to our clients. Set up a “Google Alert” for any information you find important and update your clients of any significant news. Make yourself stand out by being the first one to provide information to help them with their decisions.

3. Buyers Relocating – If you are working with buyers who are relocating to another county or coming in from another state, there is plenty of information you can share with them about their new community. Help them out by being able to share with them up to date information regarding schools, entertainment, public issues, or any other news to help them understand their new community better. Relocating to a new area can be a stressful event for any family, if you can provide them valuable information this can help take some stress and nervousness out of their upcoming change.

2. Client Relationships – Use this as a tool to help strengthen your relationship with your clients. This is a relationship business and the closer our relationships with our clients, the stronger the chance of having a better experience with them now and throughout the future. Set yourself an alert for any relevant information for some of your clients hobbies, an event they are working on, relevant news important to their line of work, or any life event they are currently going through. By going the extra step and sharing information with your clients outside of the real estate world, this can help you show off more of your personality and the fact you are more than just a real estate agent.

1. Become the Area Expert – Many real estate agents strive to become the professional expert in specific areas and communities. If you are spending time and energy focusing your marketing to a specific group of people, set yourself an alert to be notified anytime new information can be shared with this group. Are you currently farming an area, or do you have a Blog dedicated to the community you wish to serve the most? Set yourself an alert so you can stay on top of any information happening in this community and allow yourself to be aware of any upcoming events. This way you can become more present at these events, and become the “go to expert” in this area and establish a reputation of someone who must be consulted about any real estate decision.

As you can see, “Google Alerts” is all about how you can set yourself apart from the competition by being the first one to provide valuable information to your past, current, and future clientele. This application will simplify the ways you can track and distribute information you wish to share. Do you want to learn more about “Google Alerts” and how to begin using this application? I will be providing, free of charge, the first part of a 12 part webinar series covering social media and how it can be used as a part of your marketing strategy on February 17th. This first webinar will cover how to use “Google Alerts” and “RSS Feeds” to help make your marketing more efficient. Stay tuned for further updates, as always you can feel free to leave any questions or comments.

Image provided by www.somethingcreativeinc.com

Why FHA and Why Now!!!

fhaAs conventional loans are getting tougher to approve with less credit available in the market and stricter lending guidelines it is important you are aware of FHA lending and its capabilities. In order to get the best interest rate available for a conventional loan a borrower will need to put down 20%. With a 20% down payment any borrower will be avoiding adding an additional second mortgage at a higher interest rate as well as increasing the interest rate on their first mortgage by increasing their loan to value (purchase price). On the other hand, FHA financing requires only a 3% down payment and currently government loans are offering better interest rates than a conventional loan with a 20% down payment! This does not mean an FHA borrower is limited to a 3% down payment; they can put down a greater amount as long as they do not exceed 20% of the purchase price.

There are additional conventional loan programs which will allow one loan up to 95% of the purchase price. These loan programs are also inferior to FHA lending due to the greater cost of mortgage insurance, sometimes 2/3 greater, or if mortgage insurance is not included in the loan you can guarantee a greater interest rate will make up for the lack of mortgage insurance.

If you are not currently marketing to or working with FHA buyers you need to be aware of the following statistics:

Mortgage Bankers Association says applications for government-insured loans were up 133.9 percent in July from a year ago.

• Applications for conventional loans like those purchased and guaranteed by Fannie Mae and Freddie Mac fell 50.2 percent in July from one year ago.

This means you could be possibly be missing out on a great amount of buyers currently seeking to purchase a home. So, what are some good ideas on ways to market to FHA buyers?

Marketing Ideas

Bankruptcy & Foreclosures: FHA will approve a purchase of a home for any buyer with a bankruptcy discharged more than 2 years old. If a buyer went through a foreclosure they will need to be 3 years removed from the foreclosure in order to be approved through FHA. Conventional lending will require both bankruptcy and foreclosure clients to wait 5 years to purchase a home. Market to these clients by informing them of the availability of FHA and share with them these useful underwriting guidelines. Call your local Title Company Rep and ask them to send you a list of clients with a bankruptcy older than 2 years and a foreclosure older than 3 years. By sharing the option of purchasing a home with only a 3% down payment being less than 5 years removed from this event should give you a heads up on your competition.

Bank Owned Properties that Need Repair: Here is a chance for you to show your buyer’s what lending options are available to them through an FHA 203k loan. The 203k loan will allow for repair costs to be built into the purchase of the home in order for your clients to make significant improvements to the property. This is also a great marketing piece if you are listing distressed properties that need repairs in order to bring them up to living standards. If you would like more information about the 203k loan program please give me a call and I would be happy to explain them in greater detail. Waterstone Mortgage is one of only a few lenders in the state of Colorado who is approved and has the experience to provide this loan program.

First-Time Home Buyers: Right now is a great time for first-time homebuyers to enter the market. Property values have decreased which increases the probability they can find a great home well within their price range. With FHA only requiring a 3% down payment this affords them a great opportunity to be approved for a loan with a minimal down payment while the rest of the lending market requires a greater down payment and tougher lending guidelines. Apartments are a great idea for marketing material. Most apartment complexes already require a credit approval as well as an income (debt to income ratio) approval.

If you would like to discuss these ideas and try to come up with some other ideas please give me a call!

Ever Forget Your Business Cards? No Worries…

dropcard-logo1Have you ever been at a meeting and realized you forgot your business cards? Ever met someone during a random act throughout the day and wished you had a business card to share with them? After sheer panic races over you for fear of making a terrible and more importantly unprofessional first impression, take a deep breath and relax. Now, you have a service called Dropcard!

Dropcard is a service that will let you digitally send all your contact information to anyone with an E-mail address. Not only can you send your vital contact information, you can also include different avenues of social media such as your blog address, LinkedIn profile, Twitter ID, website, or any other information you desire. This is a free service and is used by simply texting your new contact a virtual business card directly to their E-mail address. Now you can be assured all your important information is safely secured with any new contacts for future reference. To find out more information about this great service just visit http://www.mydropcard.com/.

Now there is no reason to worry about not having your business cards at anytime. You can make yourself standout by “dropping” them a Dropcard instead!